Maintaining the Integrity of an Organic Brand when Coca-Cola Calls
Seth Goldman, President and TeaEO, Honest Tea
Michael Ohmstede, Senior Vice President, Business Development for the Venturing & Emerging Brands, Coca-Cola North America

Some see the recent partnership between Honest Tea and Coca-Cola as a sure sign of the organic apocalypse. Others clearly see the value in choosing a strategic partner with unparalleled resources and distribution channels. In this closing keynote Seth Goldman will discuss the personal, philosophical and integrity concerns that came into question. Michael Ohmstede will join him in a dialogue about how Coca-Cola is supporting the development of Honest Tea and all that it stands for (social responsibility, environmental consciousness) and the importance of choosing a supportive, strategic partner when taking organic mainstream.